Analytics for iPad, Release 1.6

Today the 1.6 Update was submitted to Apple. Originally this update have been scheduled for the first week of November but was put on hold to be released with the iOS 4.2 version to have the least possible problems when everyone upgrades their iPad :-)

It contains only a few but very cool new features:


The new features are:

  • Support for Multiple Accounts – often asked for, here it comes!
  • Advanced Segments – take a better look at your reports by switching and comparing subsets of data
  • Open Reports in other Apps like iBooks – any App that supports PDF Files can receive reports for later usage
  • Print your Reports! – Support for AirPrint is now built in


Improved was the following:

  • The general speed of the website listing updates and report downloads was improved
  • Goals have now names instead of numbers


Also one bugfix is included:

  • Some users with special characters in their password had trouble logging in


In addition to the Update of the Free Version including its Premium Upgrade, there was also a full blown premium Version submitted to the store. That version is exactly the same but meant for everyone who has disabled In-App-Purchases and can’t get the premium upgrade.


2010/12/05 – Today the update hit the store, watch out for update notices in iTunes or the App Store to get it on your iPad!

Analytics for iPad, Release 1.5 + Authentification Problems

Yesterday (the 11th) a very small change in the Google Webservers broke the Authentification Handling in Analytics for iPad. The problem was on our end and is already fixed.

This caused the 1.5 Update to be submitted today instead of the end of the month, having to remove some of the new features that were originally planned for this release.

But it still contains some great new features! There is a new Metrics-Selection which allows you to choose which data to use in the graphs. For example: You can analyze your AdWords with bounce rates.

What is very exciting, is the possibility to even compare metrics in a graph! For example: Find out how the average time a user spends on your page combines with your revenue!


Here is the list of all the changes:

New Features:

  • Metric Selection: switch metrics for your graphs
  • Metric Comparison: Compare two metrics in a single graph (i.e. Average Time on Page vs. $ Index)
  • Search option for many Traffic Sources
  • Options to select all 5 Goals of all 4 Goal Sets (named Goals will follow soon, they were originally planned for this release)
  • New Option: Graph by Hour, Day, Week or Month
  • Optional: Access for up to 5 custom reports added. This functionality is enabled by default.
  • Map Overlay Reports for: US States, Americas, Asia, Europe and Oceania


Improved:

  • Support for up to 10.000 websites per account added (previously 100 websites per account)
  • Quick time selection for this and last week is based on the current day instead of the last completed week
  • Quick time selection also sets the compare time, based on the selected timeframes
  • The upgrade process received its own status message
  • Small GUI improvements


Bugfix:

  • A bug in the auto-Login procedure which prevents reports from being displayed
  • website names got cut off at some special characters, not displaying the complete configured name
  • If the last selected timeframe was “Today”, it is also saved and set again on the next start.
  • Broken Login with Google Analytics

 

2010/07/17 – Today the update hit the store, watch out for update notices in iTunes or the App Store to get it on your iPad!

Analytics for iPad in Google’s App Gallery

Yesterday Google decided to list Analytics for iPad in its App Gallery, you can find it here:

https://www.google.com/analytics/apps/about?app_id=270001

This might help new Users find Analytics for iPad and also let Users gain more trust in it.

Analytics for iPad, Release 1.4

Yet another update was submitted to Apple a few minutes ago.

It will contain a bunch of new reports and some GUI improvements:


The new features and reports are:

  • An Option to select the detail level of the map overlay (city, country, sub continent, continent)
  • A Quick selection for timeframes added: Today, Yesterday, Last 7 days, Last 28 days, Last week, Current week, Last month, Current month
  • A New Option to select Goals No. 1-5 on all Goal Reports
  • If you dont have an internet connection, the last report is still available on the next startup
  • New Reports for the Premium Version:
    Site Search: Usage, Search Terms, Start Pages, Destination Pages, Categories, Trending
    AdSense: Content, Referrers, Trending
    Event Tracking: Categories, Actions, Labels, Trending, Hostnames
    Visitors: Languages, Browser, Operating Systems, Browsers and OS, Screen Colors, Screen Resolutions, Flash Versions, Java Support, Service Providers, Hostnames, Connection Speeds
    Mobile: Mobile Devices, Mobile Carriers
    AdWords: Day Parts, Destination URLs, Placements

The new version will offer you about 80+ reports! That is without options like single Goal or Revenue reports!


Improved is:

  • The Login procedure will not ask to authorize again, if you saved the password
  • Minor GUI and Data handling improvements (like a better menu and some eye candy)
  • In fullscreen mode the report selection can be accessed by tapping once on the report

Also bugfixes are included:

  • Visitors Bounce Rate Report was showing the wrong data
  • Bug in the login procedure which prevented some logins
  • A Crash when doing manual content filtering on slow internet connections



2010/08/01 – Today the update hit the store, watch out for update notices in iTunes or the App Store to get it on your iPad!

Analytics for iPad, Release 1.3

Just a few minutes ago a new update was submitted to Apple.

It will contain three very exciting new features:


1) The often requested row-selection

You are now able to select the number of rows to display. Choose between 10, 25, 50, 100, 250 and 500 rows.
But remember, the more you select, the longer you will need to wait!


2) Sub-Categories for the Traffic Sources

Do you want to see how your campaigns perform? Which goals or what revenue you get from a single source?
These are the reports you have waited for!


3) Page filter for Content reporting

Do you want to analyze just a small portion of your content?
Use the page filter to search for them. Only matching results will be included in the report!


For a better screen overview, the new reportings options will only be visible when available.


The release also includes a small improvement:
The compare switch is now independently saved.

And an important bugfix:
Special characters in website names caused the App to crash.

2010/07/23 – Today the update hit the store, watch out for update notices in iTunes or the App Store to get it on your iPad!

App Sales, What’s Hot – What’s Not – #2: New & Noteworthy in an iTunes Category

This post continues my analysis of some App Store conditions.

The first post can be found here: App Sales, What’s Hot – What’s Not – #1: Category Featured


#2 – New & Noteworthy in iTunes

When you release a new App you get a chance of getting listed in the New & Noteworthy section on the iTunes within your category.

These aren’t hand picked and so it is very easy to get in there if your first day downloads are high enough. I had two App releases where I could watch what happens if you get into that list.


Looking New & Noteworthy

Here are two screenshots, showing both Apps on top of their categories in iTunes in two different countries:


The Apps are Analytics for iPad (iPad only) and Webshot (Universal).

The duration of the listing is very short and depends very much on how many new releases are published into that category. From what I have seen, you get listed for about 1-2 days.


How to analyse this position

I will compare them with two other releases which were iPad only and Universal – both never listed in this prominent spot.

Because these are new releases, there are no previous sale statistics that could increase. Therefor I will compare the first four weeks of sales after release.
The sales will be compared with sales made in the same country they were listed New & Noteworthy.


Sales numbers – iPad App only

First the one that was New & Noteworthy:

The graph is not exactly four weeks because the App is not that old yet, but the trend is visible.

You can see a spike on the first day and sales going down very fast to a constant level.


And one that wasn’t New & Noteworthy:

No spike in the beginning but a slowly growing number of sales over time.


Sales numbers – Universal App


Again, first the New & Noteworthy one:

Again: You can see a spike on the first day and sales going down very fast. Later they start growing again, very slowly.


And the one which was not:

No spike in the beginning. No growth visible in that country.

On a side note: Most sales for Universal Apps seem to be iPhone based, iPad users still seem to have problems finding Apps.
Originally these Universal Apps were meant for the iPad and made iPhone compatible to reach a bigger audience.


Conclusion

These numbers are very tough to read because the event is so short and the numbers are not that high.

But a trend can be found and looks promising. If you get listed in the New & Noteworthy listing on iTunes you seem to get a good and very visible spot to kick off your new App.

In contrast to not being listed, you will find the sales trends going down instead of up in the following weeks because there is a huge spike in the beginning that you can not repeat without other marketing or promotions.

Thats why this seems to be a worthy spot to claim.

But how can you improve your chances?
I will try to use promo codes. Getting all available promo codes into user hands and get them to purchase my App within the first hours after its release may be worth a try.

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